Why an Agency Management System Matters

Client/Advisor relationships need constant work to maintain, particularly those in the financial services industry. When the well-being of your business depends on client retention and prospect engagement, effectively managing those relationships is vital. However, spending the time and resources to do so can be draining without the proper tools. Utilizing a customer relationship management (CRM) application that is specifically geared towards financial advisors and insurance agents such as Advisor HQ can be an efficient approach to streamlining your sales and marketing efforts. The benefits of implementing a CRM strategy are vast.

Of the many objectives businesses strive to achieve, enacting a CRM system can:

  • Increase sales productivity, overall profitability and deal close rates
  • Provide new avenues for cross-selling and upselling
  • Improve client loyalty and retention
  • Reduce expenses

A recent study conducted by IDC on CRM benefits and ROI statistics found that businesses which had a successful CRM implementation yielded returns from 16 percent to more than 1,000 percent. More than half of the companies surveyed reported returns of between 50 percent and 500 percent. According to SmallBizCRM.com, other benchmark studies uncovered that CRM applications decreased sales cycle times by 24 percent and improved lead conversion rates by over 300 percent.

Understanding the advantages of a CRM system should be the first step in your strategy, deciphering the needs of your business is the next before finally settling on an application/system that best suits your business. Advisor HQ’s CRM platform is tailor made to fit the needs of insurance agents and financial planners. It was designed to help you manage sales cycles and relationships from A-Z. Advisor CRM eliminates data redundancies while providing access to client information in a centralized location.

Using Advisor HQ’s 24/7 Case Status system provides a simple way to organize, view and filter your pending applications. With this system you are able to create tasks, view requirements, contact your case manager and more, all within its intuitive user interface. The Advisor HQ 24/7 Case Status ensures that you are on top of your pending insurance applications leading to significantly decreased application turnaround times.

We all know that excellent service is the cornerstone of client retention and client acquisition. That is why we have made it easy to seamlessly nurture your prospects from leads into valued clients and accounts. With Advisor HQ’s Insurance Account Management platform it is easier than ever to stay in touch and up to date with your existing clients, fostering the opportunity for new sales while simultaneously strengthening your relationships. Notable components of this technology include the ability to easily edit/update contact data, maintain policy details and save attachments. Users may also create follow-up tasks and reminders to assure client outreach is initiated as needed and on time.

Given the fast paced nature of business, agents/advisors and their staff increasingly need to rely on software and applications to become more competitive and efficient. Delivering quality customer service, product knowledge and the dependability your clients have come to expect and deserve has never been easier with Advisor HQ’s integrated and comprehensive Customer Relationship Management (CRM) system.